Matthew Santoro

With user-centered approach, the goal was to create an intuitive community tailored for Matthew's fact-geek fanbase.

Industry

Influencers & Creators

Community Channel

Various

Founded

2010

Community Size

5,000+

Challenge

The existing community had a cluttered interface, making it difficult for users to navigate and find key channels. The UX and interface was outdated and needed personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned community features a clean, clutter-free interface, making it easier for users to navigate and access essential features. The improved onboarding process resulted in a 76.3% increase in new user memberships in 3 months. The addition of personalization and customization options enhanced user engagement, leading to a 43.2% increase in user retention rates.

76.3%

Improved Membership Rates

43.2%

Increase in User Retention

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

Zach Sanders
Co-Founder, US.Watch
Johan had a significant impact on U.S. Watch. He helped elevate our communications, sharpen our outreach, and bring greater structure and professionalism to the way we worked.
Matthew Wenn
Community Manager, Levellr
Johan wants others to succeed and thrive, as he understands the importance of level-headed approaches within community spaces and giving a voice to those who need it. Being on a team with Johan is a pleasure, and I would happily recommend him to anyone.
Matthew Santoro
Influencer | 5.9+ million followers
Working with Johan transformed my community from good to great. It's not just about numbers for him; it's the laughter, stories, and 'aha!' moments. I can't recommend him enough.
Michael Swenson
Policy Team Manager, Discord
Johan is a critical asset ready to lead across digital strategy, communications, community, and Trust & Safety. He also brings deep expertise in leadership, project management, mentorship, and the skills to tackle complex challenges while maintaining trust with public audiences.
Georgia
Community Marketing Specialist, Discord
During his time at Discord, Johan helped to pilot the official Moderator Mentorship Community, a program designed to guide and educate newer moderators, where he also served as one of our Lead Moderators due to his leadership skills and expertise.
Barry Scheffka
Community Manager, Levellr
Johan brings a thoughtful, efficient, and deeply educated approach to any project he touches! He communicates clearly, stays focused, and makes collaboration feel seamless.

Klosjaarrr
Admin, VALORANT
Grammsay is one of the most knowledgeable and professional community leaders you can find on Discord and was critical to the success of Discord's official moderation mentorship program.
Tue Oxenvad
Co-Founder, OpinionPoint
If you’re looking for a strong communications or community professional, Johan comes highly recommended. At OpinionPoint, he has supported us with moderation and community management, and has been highly skilled, approachable, and easy to work with.
Michel
Admin, Yes Theory Fam
Working with Grammsay is a bliss! He is now leading efforts on a larger restructure of our server to make it more welcoming for new members. All while being calm, kind and always open for input from server- and other team-members!
Emm J.
Compliance Advisor, Red Energy
Grammsay has been incredibly helpful and consistently supportive as my mentor on Discord's Moderator Mentorship Community.
Tom Haak
Team Coach & Facilitator
He has an exceptional ability to bring clarity and structure to situations that might otherwise feel overwhelming or chaotic. Whether mentoring others, managing communities, or driving engagement, Johan consistently makes a positive impact.